Canadian Software Agency Inc.

Tower Defense Game

About

A fast-paced mobile tower defense game built to deliver strategic depth, smooth progression, and engaging moment-to-moment gameplay. The experience was enhanced through polished visuals, responsive UI, and a progression system designed to feel rewarding and intuitive. A flexible monetization structure supports long-term sustainability while maintaining a seamless, player-first experience. Key features include:

  • Rewarded ads
  • In-app purchases
  • Royal Pass and bundle offers
  • Balanced game economy
  • Enhanced VFX, SFX, and UI
Task

The goal was to implement a complete monetization framework and refine the core gameplay loop to support long-term engagement and sustainable revenue. This involved integrating rewarded ads, in-app purchases, Royal Pass tiers, and time-limited bundle offers, while ensuring that all features aligned with natural player progression so that rewards felt earned and gameplay remained uninterrupted. The project also required balancing the in-game economy, optimizing resource generation and progression pacing, and enhancing the user experience with clear UI, visual effects, and sound feedback. The final solution provided a seamless, player-friendly monetization system that maintained enjoyment, encouraged continued play, and increased revenue potential.

Portfolio Description

Canadian Software Agency partnered to build the monetization system from the ground up, implementing rewarded ads, in-app purchases, Royal Pass tiers, and bundle offers while ensuring seamless integration with the gameplay loop, balanced progression, and a smooth, engaging user experience. This included:

  • Rewarded ads integration
  • In-app purchases implementation
  • Royal Pass and bundle creation
  • Game economy balancing
  • Progression enhancements with VFX, SFX, and UI
  • Analytics integration to track engagement and revenue
  • Testing and optimization of ad frequency and reward values
  • Iterative balancing of in-game currency and resources
  • Event-based bundle implementation
  • Cross-platform consistency checks
  • Strategy

    Agile workflow with player-focused monetization.

  • Design

    VFX, SFX, UI

  • Client

    Confidential

  • Tech Stack

    Unity, C#, In-app Purchase SDKs, UI/UX Tools

  • Platform

    iOS, Android

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