Canadian Software Agency Inc.
— Job Title

Digital marketing manager

We are looking for an experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You will work closely with other members of the marketing team, as well as cross-functional teams such as sales, product, and engineering.
  • Location :
  • 1 Concorde Gate, North York, Canada
  • Job Type :
  • Full Time
  • Office Timing :
  • 9 am to 6 pm

Responsibilites:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.
  • Design, build, and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:

  • Proven working experience in digital marketing, preferably in a software or technology company.
  • Demonstrable experience leading and managing SEO/SEM, email, social media, and display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

If you are interested in applying for this position, please submit your resume and cover letter outlining your qualifications for this role.

Apply Here

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