Building Cloud 9 : Case Study
A Smarter Way to Manage Spotify Playlist Pitching Operations
Canadian Software Agency partnered with Members. Care to develop a custom internal operations platform that streamlines the entire Spotify playlist pitching workflow? Originally known as Cloud 9, the platform was designed to replace fragmented spreadsheets, manual outreach, disconnected invoicing processes, and campaign tracking inefficiencies with a centralized, intelligent management system.
Industry
Music Technology & Streaming Promotion
Platform
Web Application
Launch
2022
About the Cloud9
Members. Care enables music promotion teams to manage artist campaigns, curate playlist placements, automate curator communications, track campaign performance, and process weekly curator payments from a single web-based platform.
Timeline
Approximately 6 Months
Total Development Effort
800+ Development Hours
Team Size
5 Specialists
Key Deliverables
Custom Web Application
Spotify API Integration
PayPal Integration
The Challenge
Spotify playlist promotion businesses manage hundreds of playlists, multiple curators, and dozens of simultaneous artist campaigns. Every campaign requires playlist selection, curator outreach, approval tracking, stream target monitoring, cost calculations, and payment management.
Before Members. Care, the workflow relied heavily on manual processes, creating operational bottlenecks and limited visibility.
The client faced several challenges:
- No centralized campaign management system
- Manual curator outreach via email and SMS
- No automated playlist matching process
- Difficulty tracking playlist approvals and declines
- Manual stream target calculations
- Manual curator invoicing and payment management
- No role-based access control
- Fragmented reporting across spreadsheets and tools
The client needed a scalable platform capable of automating the entire playlist pitching lifecycle while providing complete operational visibility.
The Solution
The Canadian Software Agency designed and developed Members.care which is a full-stack web application that centralizes every aspect of Spotify playlist pitching operations.
The platform organizes workflows into interconnected modules for Orders, Campaigns, Curators, Playlists, Invoicing, and User Management. By integrating Spotify, PayPal, Stripe, Email, and SMS services, Members. Care automates critical operational tasks while giving teams real-time insight into campaign progress and curator performance.
The result is a data-driven operational hub that dramatically reduces administrative overhead and improves campaign execution efficiency.
Core Platform Features
Members.Care centralizes Spotify playlist pitching with campaign management, intelligent playlist matching, curator outreach, and automated payment workflows.
Orders & Campaign Management
The Orders module serves as the starting point for every artist promotion campaign.
Teams can:
- Create campaigns manually or from Shopify orders
- Track artist and track information
- Monitor stream targets
- Assign pitching agents
- Track campaign statuses
- View approvals, declines, and pending responses
Advanced search and filtering tools allow teams to quickly locate and manage campaigns at scale.
Intelligent Playlist Matching Engine
Members. Care automatically identifies eligible playlists based on:
- Track Quality Score
- Genre
- Sub-Genre
- Mood
- Playlist Availability
- Minimum Quality Requirements
The system prioritizes playlist recommendations using intelligent filtering rules, helping teams build higher-performing campaigns faster.
Automated Curator Outreach
Once playlists are selected, the platform automatically notifies curators through their preferred communication channel.
Notifications include:
- Artist Information
- Track Details
- Spotify Preview Link
- Placement Duration
- Curator Compensation Amount
- One-Click Approve/Decline Actions
Responses are synchronized in real time, eliminating manual follow-ups and status tracking.
Real-Time Campaign Tracking
Campaign progress is automatically updated throughout the pitching lifecycle.
Status stages include:
- Awaiting Approval
- Running Short
- Running Full
- Completed
A color-coded submission system provides instant visibility into playlist status:
- Grey – Not Submitted
- Dark Grey – Selected
- Blue – Awaiting Response
- Green – Approved
- Red – Declined
Curator Management System
The Curators module provides a centralized directory of all curator relationships.
Teams can monitor:
- Approval Rates
- Active Campaigns
- Monthly Reach
- Placement History
- Earnings
- Performance Trends
These insights help optimize future playlist selection decisions.
Playlist Directory & Analytics
Members. Care maintains a searchable database of playlists across the network.
Each playlist includes:
- Spotify Metadata
- Followers
- Stream Reach
- Genres
- Mood Categories
- Approval Rates
- Placement Availability
- Cost Per 1,000 Streams
The platform continuously tracks playlist performance and availability to prevent overbooking.
Spotify API Integration
The Spotify integration automatically retrieves:
- Playlist Names
- Cover Images
- Follower Counts
Weekly synchronization ensures playlist data remains accurate and up to date.
Automated Weekly Invoicing
The invoicing engine automatically calculates curator earnings from approved placements.
Features include:
- Weekly Payment Processing
- Automated Balance Calculations
- PayPal Payouts
- Stripe Payouts
- Invoice Generation
- Payment History Tracking
- Financial Audit Trails
Admins can pay individual curators or settle all outstanding balances simultaneously.
Automated Weekly Invoicing
The platform supports three permission levels:
Admin
- Full platform access
- User management
- Payment authorization
Manager
- Campaign operations
- Playlist and curator management
User
- Standard pitching workflows
This ensures secure access to sensitive operational and financial data.
Pitching Agent Performance Analytics
Management can monitor pitching agent effectiveness through:
- Approval Rates
- Submission Volume
- Playlist Selection Performance
- Campaign Success Metrics
The feature supports team optimization and operational improvement initiatives.
The Modern Stack Behind the Software.
A modern, production-ready stack was selected to support real-time interactions, cross-platform mobile delivery, and scalable deployment.
Core Technologies
React.js
Node.js
Express.js
Mongodb
REST APIs
Supporting Infrastructure & Services
Spotify API
Stripe
PayPal
Email Automation
SMS Notifications
Role-Based Authentication
Cloud Hosting Infrastructure
See Cloud9 in Action
Members.Care continues to power Spotify playlist pitching operations through a centralized workflow management platform.
Project Timeline
Members.Care centralizes Spotify playlist pitching with campaign management, intelligent playlist matching, curator outreach, and automated payment workflows.
- July 2022
Project Kickoff & Discovery
Canadian Software Agency collaborated with the client to map existing workflows, identify operational bottlenecks, and define platform requirements.
- August 2022
Architecture & Database Design
The team designed the platform architecture, database relationships, campaign workflows, and role-based permission structure.
- September 2022
Core Module Development
Development began on:
- Orders Management
- Campaign Tracking
- Curator Management
- Playlist Directory
- October 2022
Automation & Integration Phase
The team implemented:
- Spotify API Integration
- Automated Playlist Matching
- Email Notifications
- SMS Outreach Workflows
- November 2022
Financial Systems Development
Key functionality added included:
- Stripe Integration
- PayPal Integration
- Weekly Invoicing Engine
- Payment Tracking System
- December 2022
Testing & Deployment
Comprehensive QA testing, performance optimization, user acceptance testing, and production deployment were completed.
Key Outcomes
Members.Care transformed manual playlist promotion into a scalable operations platform with automated workflows, real-time campaign tracking, and centralized management.
Three-tier role-based access control implemented
0
The weekly invoicing process is fully automated
0
Improved visibility across campaigns, playlists, curators, and payments
0
%
Complete campaign lifecycle management system delivered
0
%
Real-time campaign tracking and reporting
0
%
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Frequently Asked Questions
How does Canadian Software Agency develop custom workflow automation platforms?
We build centralized platforms that automate business processes, reduce manual tasks, and improve operational efficiency.
Can Canadian Software Agency automate campaign and project management?
Yes, we develop custom tools for tracking campaigns, managing workflows, monitoring progress, and organizing team activities.
Can Canadian Software Agency build secure dashboards with role-based access?
Yes, we create custom dashboards with tailored permissions, performance analytics, and reporting tools for different user roles.
Can Canadian Software Agency integrate third-party APIs into web applications?
Yes, we integrate APIs for services like payments, music data, email, and SMS notifications.
Does Canadian Software Agency develop automated invoicing and payment systems?
Yes, we integrate payment gateways and build automated invoicing, payout processing, and financial tracking features.
